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Nike Stock Plummets to 12-Year Low
23 Aug
Summary
- Nike stock hit its lowest point since 2014 on Monday.
- The company's China business has declined significantly since 2021.
- Analysts predict Nike's future earnings per share will decrease.
Nike's stock price has fallen to a 12-year low, closing at $39.09 on Monday, August 17, 2026. This marks a significant decline, with shares trading lower than they have since 2014, leaving investors who purchased shares over the past decade at a loss. The stock saw a slight rebound to approximately $40.38 by late Tuesday morning.
Concerns are amplified by analyst predictions of declining future earnings. Current valuations suggest an expected 18% decrease in earnings per share, a trend that has not yet ended. The primary driver of this downturn appears to be Nike's struggling business in China, which has contracted by about 30% since 2021.
Nike's China revenue hit an eight-year low in May 2026, following eight consecutive quarters of sales decline. This sustained weakness, coupled with margin pressures, has raised questions about the company's long-term prospects even as the stock approaches historic lows.
