Peter Naylor is an industry veteran who has been appointed as Nielsen's first chief client officer. He previously led ad sales for Netflix and Hulu.

How will Peter Naylor's experience benefit Nielsen?

Naylor has over 20 years of experience as a Nielsen customer, and his previous roles at Netflix and Hulu have given him deep insights into the needs of advertisers and publishers in the evolving media landscape.

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Nielsen Appoints Peter Naylor as First Chief Client Officer

Q: What is the role of Nielsen's new chief client officer?

The chief client officer will serve as a critical partner for Nielsen's clients, including advertisers and publishers across traditional and digital channels, ensuring that Nielsen is meeting its clients' needs.

12 Nov

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Summary

Nielsen hires Peter Naylor as its first chief client officer
Naylor will serve as a critical partner for Nielsen's clients, including advertisers and publishers
Naylor previously led ad sales for Netflix and Hulu

Nielsen Appoints Peter Naylor as First Chief Client Officer

On November 12, 2025, Nielsen announced the appointment of Peter Naylor as its first chief client officer. In this newly created role, Naylor will serve as a critical partner for Nielsen's clients, including advertisers and publishers across traditional and digital channels.

Naylor, who has previously led ad sales for Netflix and Hulu, will work closely with Nielsen's sales, product, and research teams to ensure the company is meeting its clients' needs. According to Nielsen CEO Karthik Rao, "The key to Nielsen's continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen's momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation."

Naylor, who has been a Nielsen customer for over 20 years, expressed his excitement about the new role, stating, "Nielsen's partners represent the very best of advertising and media. I am thrilled to be in a position to support them and the markets we serve during this dynamic time in media."

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