Home / Business and Economy / Print Revival: Teen Magazine Makes Bold Return
Print Revival: Teen Magazine Makes Bold Return
7 Sep
Summary
- A new teen magazine, WYouth, launches Sept. 15, 2026.
- It aims to revive print magazines for a generation tired of screens.
- Advertisers like Dior and Chanel are supporting the new publication.
A new publication called WYouth, described as a "teenage sister" to W magazine, is set to launch on September 15, 2026. This initiative, led by W's editor-in-chief Sara Moonves and fashion entrepreneur Ava Nirui, represents a significant investment in the future of print for teenagers.
The magazine aims to capture the attention of a generation reportedly yearning for experiences beyond constant digital stimulation, offering a tangible product that can be shared among friends. Its first issue features a cover shot by Hailey and Justin Bieber and includes traditional teen magazine elements like horoscopes and quizzes, alongside fashion spreads and essays on current events.
WYouth will be published twice a year, with supplementary content on W's website. Despite questions about its target age group, both editors emphasize the danger of age-limiting the publication. Early advertiser interest from luxury brands like Dior, Chanel, and Saint Laurent suggests a positive reception within the industry, with print advertising remaining a significant revenue source.
This launch comes as other teen publications navigate a changing media environment. Teen Vogue, for instance, has adapted by broadening its content to include progressive politics, fandom, and creative hobbies, demonstrating that print and digital platforms can coexist. The emergence of WYouth has been met with optimism from industry peers, who view it as a positive sign for the continued investment in teen magazines.
