Home / Business and Economy / New Braunfels Tourism Saves Homeowners Cash
New Braunfels Tourism Saves Homeowners Cash
12 Sep
Summary
- Hospitality generated $1.3 billion in economic activity in 2025.
- Tourism directly and indirectly supported over 16,000 local jobs.
- Industry revenue could prevent a 24-cent property tax increase.
In 2025, New Braunfels' hospitality industry was a powerhouse, generating an estimated $1.3 billion in economic activity and sustaining 16,475 local jobs. This sector represented 32% of the city's total employment, highlighting its deep integration into the local economy.
Restaurants led the industry's output, contributing significantly to jobs and revenue, followed by entertainment and lodging. The Convention & Visitors Bureau is also fostering a stronger tourism presence through initiatives like a tourism ambassador program.
The economic benefits extend to local government, with the hospitality sector generating approximately $31.7 million in revenue for the City of New Braunfels. This influx of funds is critical, as the study indicates it could prevent a property tax rate increase of about 24 cents per $100 of taxable value.
Officials emphasize that New Braunfels is a year-round destination, with tourism's economic impact far exceeding the summer season. The positive effects of tourism are seen as creating a beneficial ecosystem that encourages both living and working in the city.
