Network18 Diversifies: Creator Economy and Subscriptions Drive Revenue

Network18 is strategically pivoting from a traditional news company to a broader content entity, aiming to reduce its dependence on news and advertising revenue. This diversification includes a significant push into the creator economy, with exclusive partnerships with 60 content creators and engagement with hundreds more. This initiative leverages creators' reach, especially among Gen Z audiences, to expand the company's overall audience base and share in revenue growth.

The company reported a 5-6% growth in the October-December quarter of 2025 (Q3FY26), a notable achievement amidst a challenging advertising environment where industry revenues declined. Key to this outperformance are alternative revenue streams, including expanding digital platforms like Moneycontrol, which has seen success with its subscription services, Moneycontrol Pro and Super Pro, attracting a significant number of paid subscribers. The company is also exploring ventures like Creator18 to capitalize on the burgeoning creator market.

Furthermore, Network18 is strengthening its global partnerships, renewing its decade-long agreement with CNN with a focus on digital expansion. The company aims to integrate global content across its platforms to enhance credibility and reach. By diversifying its portfolio into infotainment and providing tools for investors, Network18 seeks to become a comprehensive platform for financial needs, moving beyond its historical identity as solely a news organization.