How is Network18 diversifying its revenue streams?

Network18 is diversifying by building a creator-led ecosystem, expanding digital platforms, and focusing on subscription services like Moneycontrol Pro.

What is Creator18 and how does it benefit Network18?

Creator18 is an initiative where Network18 partners with content creators, using their platforms and audiences to generate new revenue.

How did Network18 perform in Q3FY26 compared to the industry?

Network18 achieved 5-6% growth in Q3FY26, while the broader media industry experienced a decline.

Home / Business and Economy / Network18 Diversifies: Creator Economy and Subscriptions Drive Revenue

Network18 Diversifies: Creator Economy and Subscriptions Drive Revenue

16 Jan

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Summary

Network18 partners with 60 creators to build a creator-led ecosystem.
The company achieved 5-6% growth in Q3FY26, outperforming the industry.
Digital, subscriptions, and creator ventures are key to reducing news dependence.

Network18 Diversifies: Creator Economy and Subscriptions Drive Revenue

Network18 is strategically pivoting from a traditional news company to a broader content entity, aiming to reduce its dependence on news and advertising revenue. This diversification includes a significant push into the creator economy, with exclusive partnerships with 60 content creators and engagement with hundreds more. This initiative leverages creators' reach, especially among Gen Z audiences, to expand the company's overall audience base and share in revenue growth.

The company reported a 5-6% growth in the October-December quarter of 2025 (Q3FY26), a notable achievement amidst a challenging advertising environment where industry revenues declined. Key to this outperformance are alternative revenue streams, including expanding digital platforms like Moneycontrol, which has seen success with its subscription services, Moneycontrol Pro and Super Pro, attracting a significant number of paid subscribers. The company is also exploring ventures like Creator18 to capitalize on the burgeoning creator market.