Netflix Stock Split Fuels Retail Investor Interest

In November 2025, Netflix executed a 10-for-1 stock split, a strategic move designed to enhance accessibility for retail investors. This action occurred as the highly anticipated final season of Stranger Things launched, driving massive user engagement and briefly impacting streaming services. The split aims to broaden Netflix's shareholder base, particularly during pivotal content releases.

Beyond subscriber numbers, Netflix's financial performance is bolstered by strong engagement with its marquee content. While competition and content costs remain factors, the company's investment narrative is underpinned by a projected expansion in global streaming. Forecasts indicate significant revenue and earnings increases by 2028, suggesting sustained growth.

Analysts foresee substantial revenue of $59.4 billion and earnings of $17.7 billion by 2028, translating to a 12.5% annual revenue growth. This optimistic outlook yields a fair value estimate of $134.65 per share, suggesting considerable upside potential. Investor sentiment varies, with some cautious about rising content expenses.