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Can Netflix Repeat Its Millionaire-Making Magic?
12 Feb
Summary
- Netflix IPO in May 2002 yielded nearly $1.5 million from $2,000.
- Future growth requires astronomical market cap increase.
- New ventures like ad business and sports offer growth potential.

An initial investment of $2,000 in Netflix following its May 2002 IPO could have grown to approximately $1.5 million, reflecting a remarkable 31.72% annualized return over 24 years. This past performance made many retail investors millionaires.
However, achieving similar returns over the next 25 years appears improbable. Such growth would necessitate a market capitalization exceeding $340 trillion, dwarfing current global economies. The streaming industry is also far more competitive now.
Despite these challenges, Netflix retains significant growth prospects. Its strong subscriber ecosystem and pricing power, evidenced by consistent retention and price increases, highlight its resilience. Rich viewer data informs content strategy, leading to award-winning hits.
The company is actively expanding into new areas, including a rapidly growing ad business and ventures into video podcasts and sports. A potential acquisition of Warner Bros. could further bolster its content library with famous franchises.
While Netflix may not turn $2,000 into $1.5 million again, it is still poised for strong growth over the coming decades. As part of a diversified portfolio, it could still contribute to significant wealth creation for long-term investors.




