How much did Southeast Asian content viewership grow on Netflix?

Netflix reported nearly a 50% growth in global viewership for Southeast Asian content from 2023 to 2024.

Which Southeast Asian country leads in the premium SVOD market?

Thailand is the biggest premium SVOD market in Southeast Asia, with Netflix as a leading player.

What is Netflix's strategy for Southeast Asian content creators?

Netflix is investing in the region through schemes like Creative Asia and partnerships to support new and established storytellers.

Home / Business and Economy / SEA Content Soars on Netflix: Viewership Jumps 50%

SEA Content Soars on Netflix: Viewership Jumps 50%

2 Dec

•

Summary

Netflix viewership for Southeast Asian content rose nearly 50% this year.
Over 100 Southeast Asian titles appeared in Netflix's Global Top 10.
Thailand leads Southeast Asia in premium SVOD market share.

SEA Content Soars on Netflix: Viewership Jumps 50%

Netflix has observed a remarkable surge in the popularity of Southeast Asian content on its platform, with global viewership growing by nearly 50% between 2023 and 2024. This success is evidenced by over 100 regional titles featuring in Netflix's Global Top 10 lists, more than 40 of which charted in 2025 alone and appeared in over 80 countries.

The streaming giant has also deepened its commitment to the region through initiatives like the Creative Asia scheme and a partnership with Indonesia's APROFI, aiming to support emerging storytellers and filmmakers. This continued investment underscores Netflix's dedication to local content creation across Southeast Asia.

In Thailand, the largest premium SVOD market in Southeast Asia, Netflix leads in streaming hours with a 26% share in 2024, closely followed by TrueID. While TrueID leads in subscriber volume, Netflix commands the highest share of market monetization, indicating strong revenue generation within the region.