When will Netflix increase its prices?

Netflix has predicted "increases in membership and pricing" for 2026, though specific details on countries and timing are not yet available.

What is Netflix's projected revenue for 2026?

Netflix forecasts its revenue to hit approximately $51 billion in 2026, marking a significant year-over-year increase.

How much ad revenue does Netflix expect in 2026?

The streamer expects its advertising revenue to double in 2026, following a strong performance in 2025.

Home / Business and Economy / Netflix Eyes $51B Revenue by 2026 Amidst Price Hikes

Netflix Eyes $51B Revenue by 2026 Amidst Price Hikes

20 Jan

•

Summary

Netflix projects $51 billion in revenue by 2026.
Ad revenue is expected to double, reaching $3 billion in 2026.
Global audience approaches one billion, with over 325 million paid subscribers.

Netflix Eyes $51B Revenue by 2026 Amidst Price Hikes

The streaming service forecasts a substantial financial uplift, projecting its 2026 revenue to reach around $51 billion. This growth is anticipated to stem from "increases in membership and pricing" as revealed in its fourth quarter 2025 earnings report released on Tuesday.

Netflix's advertising revenue is also set for a significant surge, with projections indicating it will double in 2026. This follows a strong performance in 2025, where ad revenue reached $1.5 billion, more than doubling the previous year's figures.