Home / Business and Economy / Netflix Eyes $51B Revenue by 2026 Amidst Price Hikes
Netflix Eyes $51B Revenue by 2026 Amidst Price Hikes
20 Jan
Summary
- Netflix projects $51 billion in revenue by 2026.
- Ad revenue is expected to double, reaching $3 billion in 2026.
- Global audience approaches one billion, with over 325 million paid subscribers.
The streaming service forecasts a substantial financial uplift, projecting its 2026 revenue to reach around $51 billion. This growth is anticipated to stem from "increases in membership and pricing" as revealed in its fourth quarter 2025 earnings report released on Tuesday.
Netflix's advertising revenue is also set for a significant surge, with projections indicating it will double in 2026. This follows a strong performance in 2025, where ad revenue reached $1.5 billion, more than doubling the previous year's figures.
These financial projections are supported by an expanding user base, which is nearing one billion people globally, and a current count of over 325 million paid subscribers. Viewership also saw a modest increase, with 96 billion hours streamed in the latter half of 2025.
