Home / Business and Economy / Netflix Eyes Theatrical Future for Warner Bros. Films
Netflix Eyes Theatrical Future for Warner Bros. Films
5 Dec
Summary
- Netflix expects to release Warner Bros. films theatrically post-acquisition.
- Co-CEO Sarandos states no opposition to movies in theaters.
- Theatrical windows may evolve to be more consumer-friendly over time.
Netflix's co-CEO, Ted Sarandos, has stated that the company does not oppose theatrical releases and expects to continue showing Warner Bros. films in cinemas should its acquisition of the studio be finalized for $82.7 billion. This addresses concerns within the film industry regarding the future of theatrical distribution.
Sarandos indicated that while Netflix often opts for shorter theatrical runs for its own films, primarily to serve its streaming members, the acquisition would not halt Warner Bros.' existing movie output deals. He suggested that the duration of exclusive theatrical windows may evolve in the future to become more consumer-centric.
Despite assurances, theater owners remain skeptical, recalling past comments from Sarandos suggesting cinemas were "outdated." Industry groups like Cinema United have voiced strong opposition, warning that Netflix's business model poses an "unprecedented threat" to the global exhibition business and consumers.
