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Netflix's TV Remote Rule: What It Means for HBO Max
29 Jan
Summary
- Netflix dictates strict rules for TV makers, including remote buttons.
- The HBO Max acquisition may see Netflix extend these strict requirements.
- Regulatory pressure might force Netflix to ease some of its policies.

Netflix currently maintains strict control over how its app appears on smart TVs, dictating requirements for TV makers regarding remote buttons and home screen placement. These rules are designed to ensure a seamless user experience and solidify Netflix's market position.
Following Netflix's acquisition of Warner Bros. and its HBO Max service, speculation is rising about whether these stringent requirements will be applied to the HBO Max app. Insiders are questioning if an HBO-branded remote button could emerge, or if regulatory pressures might compel Netflix to relax some of its policies.
While Netflix has stated its intention to maintain current operations for Warner Bros., industry experts suggest that a long-term integration is likely. This could involve HBO Max becoming an add-on within the Netflix app, potentially granting Netflix even greater leverage in its negotiations with TV manufacturers.
However, the regulatory approval process for the acquisition, involving US, UK, and EU authorities, could influence Netflix's approach. This scrutiny might force the company to adopt a more open stance, potentially allowing for features like universal watchlists.




