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Netflix Exec Skeptical of Big Media Mergers, Focuses on Organic Growth
9 Oct
Summary
- Netflix co-CEO Greg Peters doubts value of big media mergers
- Netflix prioritizing organic growth over acquisitions
- Netflix to launch new party games for TV sets in coming weeks
According to a recent interview, Netflix co-CEO Greg Peters has cast doubt on the company's interest in acquiring Warner Bros. Discovery or its studios business. Speaking at the Bloomberg Screentime conference on October 9th, 2025, Peters stated that Netflix "comes from a deep heritage of being builders rather than buyers" and that "one should have a reasonable amount of skepticism around big media mergers."
However, Peters did not completely rule out a potential deal, saying it is Netflix's "responsibility to evaluate all our options" when it comes to growing the business. The company's focus, he explained, is on figuring out the best way to invest its "capital, time and attention" to drive growth.
One area where Netflix is investing is in the gaming space. The company announced it will be launching a suite of family-friendly party games for TV sets in the coming weeks and months, including titles like LEGO Party!, Pictionary: Game Night, Boggle Party, and Tetris Time Warp. This move is part of Netflix's efforts to boost engagement on its platform, as Peters acknowledged the company is "not happy" with its current flat engagement levels.
Despite the gaming push, Peters made it clear that Netflix does not plan to directly compete with user-generated content platforms like YouTube. Instead, the company aims to work with "the best creators on the planet" to tell compelling stories in a way that the YouTube model does not allow.
