Netflix CEO: 45-Day Window for Warner Bros. Theatrical

Netflix has pledged to uphold a 45-day theatrical window for Warner Bros. movies, following its agreement to acquire the studio's film and television assets. This commitment, announced by Netflix co-CEO Ted Sarandos, aims to stabilize the traditional movie business and assuage concerns from theater owners who feared a drastically reduced exhibition period. Sarandos emphasized that the economics of theatrical distribution were more robust than initially modeled, indicating a strategy to preserve and profit from this sector.

Sarandos asserted that Netflix intends to operate the theatrical distribution engine at Warner Bros. similarly to its current model, specifically committing to the 45-day window. His statements signal a dedication to winning at the box office, a departure from the streamer's historically flexible approach to release windows. This move contrasts with earlier suggestions that windows would "evolve" significantly, aiming to foster a collaborative relationship with exhibitors.

Beyond theatrical releases, the acquisition plans assure that HBO will remain "completely intact," and Warner Bros. Television will continue its production activities. This offers reassurance against concerns of excessive consolidation within the TV landscape. The overall strategy appears to be one of integration and preservation, recognizing the inherent value in Warner Bros.' established cinematic and television operations.