Is Netflix abandoning its streaming-only model for traditional TV practices?

Netflix is increasingly adopting traditional TV strategies, such as valuing back catalogs and introducing ad tiers, suggesting a convergence rather than a complete abandonment of its model.

How does Netflix's potential Warner Bros. Discovery deal relate to legacy TV?

The deal indicates Netflix's interest in acquiring established content and brands, mirroring how cable channels built their business on evergreen programming and legacy storytelling.

What is the 'great rebundling' in streaming, and how does Netflix fit in?

The 'great rebundling' refers to streaming platforms consolidating content and brands into bundles, similar to the American cable model, with Netflix expected to offer HBO within its ecosystem.

Home / Business and Economy / Netflix Mimics TV Past: Beyond Streaming Disruption

Netflix Mimics TV Past: Beyond Streaming Disruption

18 Dec

•

Summary

Streamers like Netflix adopt legacy TV conventions.
Back catalogs are crucial for both cable and streaming.
Netflix embraces live events and ads, mirroring TV.

Netflix Mimics TV Past: Beyond Streaming Disruption

Netflix's actions, including its interest in Warner Bros. Discovery, indicate a strategic adoption of traditional television practices rather than a complete revolution. The company is increasingly embracing strategies long used by broadcast and cable networks, challenging the narrative of streaming as solely a disruptor.

This shift is evident in Netflix's pursuit of extensive film and TV back catalogs, mirroring cable channels' reliance on syndicated evergreen content. Successful past shows on streaming platforms highlight the enduring appeal of reruns, a model historically foundational to cable television.

Furthermore, Netflix is integrating elements like live events and advertising-supported tiers, reminiscent of appointment viewing and commercial breaks in broadcast TV. These developments suggest a convergence where streaming platforms are adapting established models to thrive in the evolving media landscape.