Netflix Mimics TV Past: Beyond Streaming Disruption

Netflix's actions, including its interest in Warner Bros. Discovery, indicate a strategic adoption of traditional television practices rather than a complete revolution. The company is increasingly embracing strategies long used by broadcast and cable networks, challenging the narrative of streaming as solely a disruptor.

This shift is evident in Netflix's pursuit of extensive film and TV back catalogs, mirroring cable channels' reliance on syndicated evergreen content. Successful past shows on streaming platforms highlight the enduring appeal of reruns, a model historically foundational to cable television.

Furthermore, Netflix is integrating elements like live events and advertising-supported tiers, reminiscent of appointment viewing and commercial breaks in broadcast TV. These developments suggest a convergence where streaming platforms are adapting established models to thrive in the evolving media landscape.