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Netflix Bid Threatens India's Cinema Ecosystem
6 Dec
Summary
- Multiplex Association of India warns Netflix's acquisition could reduce theatrical content.
- Acquisition risks competitive and economic threats to India's cinema market.
- MAI plans to raise concerns with domestic and international regulatory authorities.
The Multiplex Association of India (MAI) has sounded an alarm regarding Netflix's proposed acquisition of Warner Bros. Discovery, citing potential threats to India's cinematic landscape. The trade body, representing numerous multiplex operators, expressed apprehension that the deal could lead to a decrease in content available for theatrical release, thereby impacting the entire exhibition sector.
MAI emphasized that Warner Bros. has historically been a crucial partner to Indian cinemas, consistently contributing successful titles to the release calendar. They are concerned that Netflix's established preference for direct-to-streaming models may translate into fewer cinema-first releases, potentially shortening or eliminating traditional theatrical windows.
This situation could destabilize exhibitor revenues and limit choices for audiences, the association argues. Consequently, MAI intends to escalate these concerns to both Indian and international regulatory bodies to safeguard the integrity of India's film industry.
