Netflix Eyes Warner Bros. Empire, Pledges Cinema Support

Netflix co-CEO Ted Sarandos made a significant pledge to France, stating the company intends to maintain traditional theatrical distribution windows for Warner Bros. films post-acquisition. This commitment aims to alleviate fears within the French film industry regarding the $83 billion deal, assuring that existing studio operations will be preserved and that films will still reach cinemas before streaming.

Sarandos explained this strategic shift stems from Netflix now owning the distribution mechanism, contrasting with its past focus on rapid subscriber growth. He emphasized that the acquisition is designed to enhance Netflix's library and production capabilities, leveraging Warner Bros.' century-long expertise in areas like theatrical distribution, which Netflix has not historically engaged in.

Despite these assurances, French exhibitors remain cautious, with their association president vowing to "fight back" and urging antitrust oversight. France's stringent windowing regulations present a complex market for streamers, a factor Netflix has navigated before. Sarandos acknowledged France's challenging but cherished market, underscoring Netflix's commitment to the country.