Home / Business and Economy / Osaka: Beyond the Tennis Court Empire
Osaka: Beyond the Tennis Court Empire
8 Sep
Summary
- Osaka launched Hana Kuma, a media company focused on underrepresented communities.
- She co-founded Kinló, a skincare brand targeting melanated skin tones.
- Osaka is a part-owner of the NC Courage women's soccer team.
Naomi Osaka has established a diverse business portfolio that reaches far beyond her four Grand Slam titles. Her success off the court is a significant part of her narrative, with millions generated through ventures aligned with her identity and long-term goals.
Osaka's approach prioritizes personal connection over mere endorsements. In 2022, she co-founded Hana Kuma, a media company in partnership with LeBron James' SpringHill Company. This venture aims to tell stories from underrepresented communities, with its short documentary "Mink" earning an Emmy nomination.
Further expanding her brand, Osaka launched Kinló, a skincare company in 2021, specifically developed for melanated skin. Her sports investments also include becoming a part-owner of the NC Courage women's soccer team in 2021.
Financial success has been substantial, with Forbes recognizing her among the highest-paid female athletes. A notable financial chapter involved an early equity investment in BodyArmor before its acquisition by Coca-Cola in 2021. Her commercial reach includes collaborations with major fashion brands like Nike, Levi's, and Victoria's Secret.
Osaka has created a business identity encompassing entertainment, wellness, fashion, and sports ownership, securing multiple avenues for wealth and influence post-tennis career. Her ventures feel uniquely personal, complementing her championship achievements on the court.
