Why are people lining up so early for Mysore silk sarees?

People are lining up early due to extremely high demand and a significant supply shortage of authentic Mysore silk sarees.

What rules has KSIC introduced for buying Mysore silk sarees?

KSIC has introduced a token system and a limit of one saree per customer to manage the overwhelming demand.

What causes the supply shortage of Mysore silk?

The supply shortage is due to a limited number of skilled weavers and a rigorous training process for new artisans.

Home / Business and Economy / Mysore Silk Frenzy: Shoppers Queue From 4 AM

Mysore Silk Frenzy: Shoppers Queue From 4 AM

20 Jan

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Summary

Hundreds queued from 4 AM outside a showroom for Mysore silk sarees.
Strict rules, including a token system, manage overwhelming demand.
Limited workforce and rigorous training cause supply shortages.

Mysore Silk Frenzy: Shoppers Queue From 4 AM

A massive surge in demand for authentic Mysore silk sarees has led to hundreds of people queuing outside a showroom from as early as 4:00 AM. A video capturing this sight outside the Karnataka Silk Industries Corporation (KSIC) showroom has gone viral across social media platforms.

The sought-after sarees, with prices ranging from Rs 23,000 to Rs 2.5 lakh, have prompted KSIC to introduce strict measures. These include a token system for entry and a limit of one saree per customer to ensure fairer distribution.

The primary driver for this frenzy is a significant supply shortage. KSIC holds the exclusive Geographical Indication (GI) tag for Mysore silk, but production is hampered by a lack of skilled artisans and a lengthy, meticulous training process that takes six to seven months. All production is strictly handled in-house to maintain purity and quality.