Myntra's Creator-Led Content Drives 10% of Revenue in 4 Months

As of November 12th, 2025, Myntra's social commerce strategy has proven to be a significant driver of growth for the company. Over the past four months, creator-led content has now contributed 10% of Myntra's overall revenue, marking a 50% jump.

Myntra's focus on blending content, community, and shopping has paid off, with the platform now boasting 3.5 million "shopper-creators," 66% of whom are Gen Z. This shift in shopping behavior from search-driven to experience-led discovery has been a key factor in Myntra's success. Nearly one in five users now engages with social content on the platform.

Myntra's off-app affiliate network of over 1.6 lakh influencers is also generating significant traction, with around 9 billion monthly impressions through posts and videos. The platform itself hosts more than 3 billion user-generated posts, showcasing the power of the creator economy in driving engagement and sales.

Looking ahead, Myntra aims to triple its creator base and double the contribution of social commerce to overall revenue within the next 12 to 18 months. As India's online fashion and lifestyle market heads toward $40-45 billion by 2028, Myntra plans to grow its creator economy to 10 million, solidifying its position as a leader in the social commerce space.