How much of Myntra's revenue is generated by creator-led content?

Myntra's creator-led content now contributes 10% of its overall revenue, marking a 50% jump in just four months.

What is Myntra's goal for its creator economy?

Myntra plans to triple its creator base and double the contribution of social commerce to overall revenue within the next 12 to 18 months, aiming to grow its creator economy to 10 million by 2028.

How many "shopper-creators" does Myntra have?

Myntra now counts 3.5 million "shopper-creators," 66% of whom are Gen Z.

Home / Business and Economy / Myntra's Creator-Led Content Drives 10% of Revenue in 4 Months

Myntra's Creator-Led Content Drives 10% of Revenue in 4 Months

12 Nov

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Summary

Creator-led content now contributes 10% of Myntra's overall revenue
Myntra has 3.5 million "shopper-creators", 66% of whom are Gen Z
Myntra's affiliate network of 1.6 lakh influencers generates 9 billion monthly impressions

Myntra's Creator-Led Content Drives 10% of Revenue in 4 Months

As of November 12th, 2025, Myntra's social commerce strategy has proven to be a significant driver of growth for the company. Over the past four months, creator-led content has now contributed 10% of Myntra's overall revenue, marking a 50% jump.

Myntra's focus on blending content, community, and shopping has paid off, with the platform now boasting 3.5 million "shopper-creators," 66% of whom are Gen Z. This shift in shopping behavior from search-driven to experience-led discovery has been a key factor in Myntra's success. Nearly one in five users now engages with social content on the platform.

Myntra's off-app affiliate network of over 1.6 lakh influencers is also generating significant traction, with around 9 billion monthly impressions through posts and videos. The platform itself hosts more than 3 billion user-generated posts, showcasing the power of the creator economy in driving engagement and sales.