What is Myntra's M-Now service?

M-Now is Myntra's hyper-speed delivery service that aims to deliver a curated selection of fashion items to customers within 30 minutes.

Which new tier-II cities has Myntra expanded M-Now to?

Myntra has expanded its M-Now service to Patna, Jaipur, Lucknow, and Ahmedabad.

Why is Myntra expanding its speedy delivery service?

The expansion aims to meet the rising demand for 'speed-led convenience' and cater to fashion-forward Gen Z shoppers who prioritize instant gratification.

Home / Business and Economy / Myntra Speeds Up Fashion Delivery to Tier-II Cities

Myntra Speeds Up Fashion Delivery to Tier-II Cities

6 Feb

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Summary

Myntra's M-Now service now reaches four new tier-II cities.
Over 87 dark stores support the rapid delivery network.
Gen Z shoppers drive demand for instant fashion gratification.

Myntra Speeds Up Fashion Delivery to Tier-II Cities

Fashion e-commerce leader Myntra has significantly expanded its M-Now hyper-speed delivery service, introducing it to four tier-II Indian cities: Patna, Jaipur, Lucknow, and Ahmedabad. This expansion broadens the service's reach to a total of 10 cities across India. The initiative aims to provide customers with a curated selection of over 500 brands and 10,000 styles, promising delivery within 30 minutes.

The M-Now service is supported by an extensive network of over 87 dark stores. This infrastructure is designed to meet the increasing consumer desire for 'speed-led convenience,' particularly in markets outside the primary metropolitan hubs. Initial consumer data from pilot phases indicates a strong uptake, with shoppers showing significant interest in various apparel categories and beauty products.