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M&S Clothing: Designer Dupes for Less Than a Fraction!
2 Feb
Summary
- M&S offers designer-inspired items at significantly lower prices.
- New hires, like Maddy Evans, revitalized the brand's fashion direction.
- Faster fashion approach allows M&S to quickly adopt current trends.
Marks & Spencer is experiencing a significant fashion resurgence, largely due to its strategy of offering designer-inspired items at a fraction of the cost. Viral TikTok sensations include £56 penny loafers closely resembling Yves Saint Laurent's £935 version, and a £20 loungewear set inspired by Kim Kardashian's Skims. This makeover is a stark contrast to M&S's past reputation for frumpiness.
The brand's transformation is significantly attributed to strategic hires, most notably Maddy Evans, who joined in 2019. As director of womenswear, she has been instrumental in filling a void in the high street market, offering covetable pieces like a faux croc leather trenchcoat that quickly sells out.
Further examples of M&S's trend-driven approach include a £130 utility jacket reminiscent of Barbour's £299 offering and a £25-£55 bedspread echoing Anthropologie's £159 design. Even the perfume department features a £16 blush said to smell like Jo Malone's £122 cologne, demonstrating the retailer's wide-ranging adoption of affordable dupes.
