Home / Business and Economy / MrBeast Buys Step Banking App for Gen Z
MrBeast Buys Step Banking App for Gen Z
10 Feb
Summary
- MrBeast's company acquired Step, a banking app for young people.
- The acquisition aligns with MrBeast's new personal finance YouTube channel.
- Step's investors include Gen-Z influencers like Josh Richards and Charli D'Amelio.
Beast Industries, the company founded by popular YouTuber Jimmy "MrBeast" Donaldson, announced its acquisition of Step, a mobile banking application specifically designed for teenagers and young adults. This development follows Donaldson's recent declaration of plans to launch a new YouTube channel dedicated to personal finance and investing.
Step's existing investor roster features prominent Gen-Z influencers, including Josh Richards and Charli D'Amelio. This existing alignment with a young demographic is particularly significant, given that Donaldson's primary YouTube channel, with its massive subscriber base, caters predominantly to Gen-Z and Gen Alpha audiences. This acquisition marks Beast Industries' initial entry into the financial services sector, complementing its other ventures like ghost restaurants and the Feastables snack brand.
