Home / Business and Economy / MotorK Secures $10M to Fuel Auto Sales Revolution
MotorK Secures $10M to Fuel Auto Sales Revolution
21 Apr
Summary
- MotorK raised $10 million in Series A funding led by 83North.
- The company aims to revolutionize automotive lead generation and sales.
- MotorK has expanded from Italy to serve 90% of European car brands.
MotorK, an Italian company specializing in digital solutions for the automotive industry, has successfully closed a $10 million Series A funding round. The investment was spearheaded by 83North, with additional backing from Zobito.
Founded in 2010, MotorK's mission is to digitally transform automotive lead generation, management, and sales conversion. Their comprehensive suite of products helps dealerships enhance their online presence and improves the consumer car buying experience.
The company currently serves 90% of European car brands and supports over 100,000 dealers. Offerings include the DriveK marketplace and the DealerK SaaS platform for dealerships.
Notably, this marks MotorK's first external funding, having previously bootstrapped the business. The company has maintained profitability for the past six years and reported substantial year-on-year growth. The newly acquired capital will facilitate further expansion into additional European markets.
