Morrisons Now Most Expensive Supermarket Basket

Morrisons is currently the most expensive supermarket for a basket of eight essential groceries, marking the first time in 12 months it has held this position. This development follows a significant 11% price reduction by Aldi on its tea bags, a move that propelled Aldi to become the cheapest retailer in the comparison. Sainsbury's and Tesco have also mirrored Aldi's price match on tea bags, seeking to remain competitive.

Aldi's total for the eight-item basket is now £13.13, unseating Lidl as the cheapest for the first time since early December. Lidl's total stands at £13.31, with Asda closely following at £13.34. Sainsbury's is fourth at £13.37, and Tesco is fifth at £13.50. Morrisons' bill reached £13.53, making it the priciest in this particular comparison.

Supermarket responses vary, with Aldi asserting its value proposition and pointing to its five consecutive years as 'Cheapest Supermarket of the Year' by Which?. Sainsbury's and Asda emphasize their commitment to customer value and competitive pricing across a wider range of products. Morrisons reiterated its dedication to providing good, honest value and highlighted specific promotions, such as a British Barbecue Meat Pack for £5.97 and benefits for its 'More Card' members.