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MINISO Sales Surge 22% on Superstore Strategy
28 Aug
Summary
- MINISO's revenue grew 22.4% to RMB11.5 billion in the first half of 2026.
- China revenue increased by 26.2%, marking a three-year high growth rate.
- The company is prioritizing larger store formats and proprietary IP.
MINISO Group announced impressive first-half 2026 financial results, with revenue climbing 22.4% to RMB11.5 billion. This growth was propelled by robust domestic sales, which surged 26.2% in China—the fastest first-half expansion in three years and a rate that outpaced the nation's general consumer retail market.
Despite some overseas challenges, MINISO's overall performance was strong. The company's global store network expanded to 8,674 locations, and operating cash flow saw a significant increase of 46%. Management highlighted a strategic shift towards larger store formats, development of proprietary intellectual property, and enhanced membership programs.
In China, MINISO added 97 net stores during the first half, including new MINISO Land and flagship locations, even as some regular stores were closed. The 100th MINISO Land store opened in Chengdu on August 22, 2026, underscoring the company's focus on these evolving store concepts for sustained future growth.
