Home / Business and Economy / Milind Soman Joins Natuf Café as Lifestyle Ambassador
Milind Soman Joins Natuf Café as Lifestyle Ambassador
11 Feb
Summary
- Natuf Café appointed Milind Soman as cultural and lifestyle ambassador.
- The QSR chain aims to launch over 100 outlets nationwide by 2026.
- The brand plans to invest ₹35 lakh to ₹1.25 crore per outlet.
Natuf Café, backed by EBG Group, has named actor and fitness advocate Milind Soman as its cultural and lifestyle ambassador. This strategic appointment is part of the Levantine quick-service restaurant (QSR) chain's aggressive expansion plan across India.
The brand has set an ambitious goal to launch more than 100 outlets nationwide by the close of 2026. Hari Kiran, Co-founder and COO of EBG Group, highlighted that the partnership with Soman aligns with their vision of promoting mindful eating and conscious living.
EBG Group intends to invest between ₹35 lakh and ₹1.25 crore for each new outlet as part of its rollout strategy. Milind Soman expressed his connection with Natuf Café's simple, honest, and nutritious approach to food.
Natuf Café specializes in Levantine-inspired dishes, including hummus bowls and wraps, positioning its menu as protein-rich and low in sugar. The brand also emphasizes sustainability, operating with a plastic-free supply chain.
