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Microdramas: A $26B Future Vertical
19 Nov
Summary
- Microdramas offer rapid production under $100,000 in months.
- The sector grew to $5 billion in 2023, aiming for $26 billion by 2030.
- China leads revenue, but growth surges in India, Southeast Asia, and Korea.
Industry leaders convened in Seoul to chart the trajectory of short-form media, emphasizing microdramas as a dominant force. Organizer Crisp highlighted the sector's projected $26 billion global revenue by 2030, underscoring its rapid ascent from niche origins to mainstream appeal.
Key discussions focused on the format's efficiency, with microdramas producible for under $100,000 in one to two months, a stark contrast to traditional game development. Market intelligence revealed the sector's growth from negligible to $5 billion in 2023, with China currently capturing 80% of revenue.
Emerging markets like India and Southeast Asia are now experiencing significant growth, driving global expansion. Despite profitability challenges for some platforms, major investments and technological integrations like AI and vertical animation signal a dynamic and evolving future for short-form content.
