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Meta's AI Agent Sparks Stock Surge
21 Sep
Summary
- Meta Platforms stock surged on bullish AI commentary from Wall Street analysts.
- Wells Fargo raised Meta's price target to $796, citing AI advancements.
- Meta's new AI agent, Muse, offers free and paid tiers starting at $20/month.

Meta Platforms' stock climbed sharply Monday, with shares gaining as much as 7.6% following optimistic analyst commentary on its recently launched AI agent. Wells Fargo analyst Ken Gawrelski boosted Meta's price target to $796 from $640, reiterating an overweight rating.
The price target increase precedes Meta Connect, an upcoming event where the company is expected to highlight advancements in artificial intelligence. Particular attention will be given to Muse, Meta's personal AI agent that can perform tasks. A free version is available, with paid tiers priced at $20 and $100 per month.
Investors are assessing whether Muse will generate a consistent revenue stream, a strategy that differentiates Meta from rivals focusing on enterprise AI tools. Despite recent legal challenges, including an $18 billion settlement, Meta's stock remains attractively priced relative to its involvement in the AI revolution.