What percentage of Meta's annual revenue is projected to come from scams and banned products?

According to the documents, Meta projected that roughly 10% of its annual revenue, or about $16 billion, would come from ads promoting scams and banned products by late 2024.

How many users on Meta's platforms were exposed to fraudulent content?

The documents show that billions of users on Facebook, Instagram, and WhatsApp were exposed to fraudulent e-commerce and investment schemes, illegal online gambling, and banned medical products through ads on these platforms.

How does Meta's automated system handle suspicious ads?

Meta's internal warning system is designed to identify suspicious marketers, but the company only bans advertisers when its automated systems assess a 95% or higher likelihood of fraud. Advertisers deemed likely, but not certain, to be committing fraud are instead charged higher ad rates as a penalty.

Home / Business and Economy / Meta Projected to Earn $16 Billion from Scams and Banned Products by 2024

Meta Projected to Earn $16 Billion from Scams and Banned Products by 2024

7 Nov

•

Summary

Meta projected to generate 10% of annual revenue from scams and banned products
Billions of users exposed to fraudulent ads on Meta platforms
Meta's automated systems flag suspicious ads but still allow them to run

Meta Projected to Earn $16 Billion from Scams and Banned Products by 2024

According to documents obtained by Reuters, Meta, the parent company of Facebook, Instagram, and WhatsApp, projected in late 2024 that it would generate roughly 10% of its annual revenue, or about $16 billion, through ads promoting scams and banned products.

The leaked documents show that Meta's platforms were exposing billions of users to a wide range of fraudulent content, including e-commerce and investment schemes, illegal online gambling, and banned medical products. Meta's internal warning system was designed to identify suspicious marketers, but the company only banned advertisers when its automated systems assessed a 95% or higher likelihood of fraud. Advertisers deemed likely, but not certain, to be committing fraud were instead charged higher ad rates as a penalty.