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Messi's Drink Choice Sparks $12.9B Coca-Cola Surge
12 Jan
Summary
- Lionel Messi revealed his unusual drink preference: wine mixed with Sprite.
- This casual comment led to a 5% surge in Coca-Cola's share price.
- The surge added $12.9 billion to Coca-Cola's market value following the interview.
Lionel Messi, the celebrated Argentinian footballer, recently disclosed his unusual go-to beverage: a mixture of wine and Sprite. He shared in an interview on January 7, 2026, that this concoction helps him relax, particularly in the Miami sun, and offers a moment of solitude away from his family.
The casual mention of his drink preference had an immediate and substantial effect on the stock market. Coca-Cola, the parent company of Sprite, saw its share price climb by 5% shortly after the interview aired. This increase translated into a staggering $12.9 billion boost in the brand's overall market value, highlighting Messi's immense influence.
This phenomenon echoes similar celebrity impacts on corporate value, such as Cristiano Ronaldo's public gesture that reportedly caused a $4 billion drop in Coca-Cola's market capitalization during Euro 2020. Messi's preference, however, created a positive financial ripple effect for the beverage giant.
