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Hemmes' Empire: The Women Behind the Bar Tsar
1 Feb
Summary
- Two glamorous women are considered key gatekeepers to Justin Hemmes' empire.
- Vanya Z Tuarau manages VIPs and entertainment, known for discretion.
- Holly Kaiser leads PR, focusing on premium venue messaging.
Justin Hemmes' hospitality empire, Merivale, relies on the expertise of two influential women who manage key aspects of the business. Vanya Z Tuarau, a former model and actress, has been with the Hemmes family for over a decade. She serves as Merivale's VIP and entertainment manager, known for her discretion and ability to cater to high-spending patrons, particularly from her role managing Level 6 at The Ivy.
Holly Kaiser, formerly known as Holly Asser, joined Merivale as PR chief in January 2023. Her role focuses on projecting a glossy, high-end image for the company's premium venues, with her social media presence rivaling that of major influencers. Kaiser previously worked with Roxy Jacenko and held a Head of PR role at Crown Sydney.
These women are considered instrumental in keeping Merivale's operations running smoothly. Their efforts are vital, particularly following the negative press Merivale faced regarding its workplace culture last year. They ensure the company's elite world and premium offerings are managed and presented effectively.
