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Meghan Markle Expands Lifestyle Brand with Sauvignon Blanc Launch
7 Oct
Summary
- Meghan Markle's As ever brand launched a new Sauvignon Blanc wine
- The wine is priced at $30 per bottle and available in various sets
- As ever's first alcoholic offering was the 2023 Napa Valley Rosé
In a move to further expand her lifestyle brand, Meghan Markle's As ever has announced the launch of a new 2024 Marlborough Sauvignon Blanc. The announcement, made on October 3, 2025, comes just a day before the Duchess of Sussex's debut at Paris Fashion Week.
The new Sauvignon Blanc, priced at $30 per bottle, is the third varietal of wine available from the As ever brand. It joins the existing 2023 and 2024 Napa Valley Rosé offerings, which were the brand's first alcoholic products. According to the official description, the Sauvignon Blanc is "bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility."
The wine is available for purchase in sets of three ($90), half cases ($159), and full cases ($300) - the same pricing structure as the Napa Valley Rosé. Meghan Markle launched the As ever brand's inaugural wine, the 2023 Napa Valley Rosé, on July 1, 2023, a date meaningful as both the birthday of her late mother-in-law, Princess Diana, and the anniversary of when she and Prince Harry first started talking in 2016.
With the addition of the Sauvignon Blanc, the As ever brand continues to expand its portfolio of shelf-stable food and beverage products, connecting to Meghan's passions for cooking and entertaining as seen on her Netflix series, With Love, Meghan.
