Home / Business and Economy / MediaMint Acquires Taktical Digital for Growth
MediaMint Acquires Taktical Digital for Growth
19 Dec
Summary
- MediaMint acquired New York-based Taktical Digital.
- The deal aims to expand growth marketing services in North America.
- Taktical's team will integrate with MediaMint's 3,000 global professionals.
MediaMint, a Hyderabad-headquartered company renowned for its revenue operations solutions, announced its acquisition of Taktical Digital, a New York-based firm specializing in digital marketing, media, and content services. The financial terms of this transaction were not disclosed.
This strategic acquisition is expected to significantly bolster MediaMint's growth marketing capabilities throughout North America. Furthermore, it accelerates the company's transformation into an Agentic AI-powered organization, enhancing its service offerings in areas such as performance media buying, SEO, and Generative AI Engine Optimization.
Following the integration, Taktical Digital's team, predominantly based in North America, will join MediaMint's existing global workforce of 3,000 professionals. This combined entity will operate across the United States, Canada, India, Poland, Mexico, Spain, and Brazil, fostering a unified approach to Agentic Growth Services.
