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McDonald's Tests Ads on Drive-Thru Screens
28 Sep
Summary
- Pilot ad program launched in August at 450 U.S. restaurants.
- Outside company ads are appearing on drive-thru menu boards.
- The initiative aims to expand ads across app and digital screens.
McDonald's has launched a pilot advertising program across 450 of its company-owned U.S. restaurants. This initiative, which began in August, features advertisements from outside companies displayed on drive-thru menu boards post-order placement.
Currently, this test does not include the majority of McDonald's approximately 14,000 U.S. locations operated by franchisees. The company's chief marketing officer revealed plans to expand this network.
Ultimately, the objective is to integrate outside advertising into McDonald's mobile app and its extensive network of digital screens. This includes self-order kiosks and drive-thru menu boards in all locations.
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