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McDonald's Unleashes Giant 'Big Arch' Burger!
26 Feb
Summary
- The Big Arch burger features two beef patties and three slices of cheese.
- This new burger boasts 1020 calories and 53g of protein in the US.
- It was tested in Canada, UK, Portugal, Germany, and France before US launch.
McDonald's is rolling out its biggest burger ever, the Big Arch, across the US beginning March 3rd. This new offering features two beef patties, three slices of white processed cheese, crispy and fresh onions, pickles, lettuce, and a unique tangy 'Big Arch' sauce, all served on a sesame and poppy seed bun. The burger is substantial, weighing in at 1020 calories and 53g of protein in the US. It has previously been tested and met with success in countries including Canada, the UK, Portugal, Germany, and France.
Initially, the Big Arch will not be a permanent fixture on the US menu, unlike in some other countries where it has become a staple. Its potential to become a permanent US menu item depends on its sales performance and profitability. McDonald's aims to capture customers seeking a more substantial meal, a strategy that has helped boost sales following a previous sales decline. The Double Big Mac, another larger test burger, also saw popularity during its limited run.
The Big Arch burger is positioned as a premium offering, with estimated prices between $6 to $10 in the US, and a meal potentially costing around $12.59 in Canada. This move comes as McDonald's faces increased competition and scrutiny, including a proposed class action lawsuit concerning its McRib sandwich. The company has been implementing various offers to attract and retain customers.
