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MCD Stock Plummets on Earnings Miss
4 Aug
Summary
- McDonald's stock fell over 11% in 2026.
- US same-store sales growth and domestic traffic declined.
- Rising beef costs are pressuring profit margins.
McDonald's stock (MCD) experienced a sharp drop, closing at $265.23 on August 3, following a Q2 2026 earnings miss. The selloff was triggered by weaker-than-expected U.S. same-store sales and a decrease in domestic traffic.
Rising beef costs are also impacting the company's profit margins, contributing to the negative sentiment. This has led to a significant reduction in MCD's market capitalization to approximately $191 billion.
Technical analysis across multiple timeframes reveals a confirmed bearish trend. Price is trading below key moving averages on daily, hourly, and 15-minute charts, signaling weakened momentum and suggesting room for further decline.
Momentum indicators like the RSI and MACD further support this bearish outlook, although short-term oversold conditions are present on the 15-minute chart. A sustained break below key support levels could lead to further price depreciation.
