What is the AERA trademark dispute between Matter Motor Works and Hero MotoCorp?

Matter Motor Works filed a lawsuit against Hero MotoCorp alleging infringement of its 'AERA' trademark, claiming Hero's use of 'AERA-Tech' on its Glamour motorcycle constitutes unfair trade practices.

When did Hero MotoCorp agree to stop using the 'AERA-Tech' branding?

Hero MotoCorp assured the Delhi High Court on January 9, 2026, that it would cease all use of the 'AERA-Tech' branding and would not produce any more bikes with it.

What did Hero MotoCorp clarify about the 'AERA-Tech' mark?

Hero MotoCorp clarified that 'AERA-Tech' stands for their Advanced Electric Ride Assist feature, not a model name, and was used alongside established branding to prevent confusion.

Home / Business and Economy / EV Maker Sues Hero MotoCorp Over 'AERA' Trademark

EV Maker Sues Hero MotoCorp Over 'AERA' Trademark

19 Feb

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Summary

Matter Motor Works filed a suit against Hero MotoCorp for trademark infringement.
Hero MotoCorp agreed to stop using the 'AERA-Tech' branding by January 9, 2026.
The Delhi High Court accepted Hero's undertaking to cease 'AERA-Tech' usage.

EV Maker Sues Hero MotoCorp Over 'AERA' Trademark

Electric two-wheeler manufacturer Matter Motor Works Private Limited has initiated a commercial lawsuit against Hero MotoCorp Limited. The core of the dispute revolves around the alleged infringement of Matter's 'AERA' trademark. Matter asserts that Hero MotoCorp has been using variations of this trademark, such as 'AERA-Tech' and 'AERA-Advanced Electronic Ride Assist', in connection with its popular Glamour motorcycle.