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Maruti Suzuki bets on small cars amid SUV craze
28 Apr
Summary
- Maruti Suzuki focuses on entry-level cars despite SUV popularity.
- Company chairman cites affordability and basic mobility needs.
- Profit dropped due to soaring raw material costs.

Maruti Suzuki is strategically doubling down on entry-level cars, even as SUVs dominate the automotive headlines. The company's chairman, R. C. Bhargava, emphasized that small cars have a significant long-term future in India due to affordability and the basic mobility needs of a large population segment.
This focus comes despite a recent surprise drop in the company's quarterly profit. For the quarter ended March 31, profit declined to 35.91 billion rupees from 38.57 billion rupees a year earlier. This decrease was primarily driven by a nearly 51% surge in raw material costs, which pushed overall expenses up by 28% and compressed margins.