Maruti Suzuki Expands Premium Reach With 200 Nexa Studios

Maruti Suzuki India Limited has achieved a new milestone with the inauguration of its 200th Nexa Studio outlet. This expansion signifies a strategic move to broaden the accessibility of its premium car-buying experience, particularly in semi-urban and developing areas.

The Nexa network, launched in July 2015, aims to attract new-age customers with its distinctive retail and ownership approach. In FY2024-25, Nexa contributed nearly 30 percent to Maruti Suzuki's domestic sales, selling over 5.4 lakh vehicles.

The Nexa Studio format, introduced in August 2024, was specifically designed for non-urban geographies. These outlets integrate sales, service, and spare parts, providing a comprehensive ownership ecosystem. The company intends to scale up the Nexa Studio network to 600 outlets by the close of FY2030-31.