What is the introductory price of the Maruti e-Vitara?

The introductory price for the Maruti e-Vitara is Rs 10.99 lakh, with an additional battery EMI of Rs 3.99 per kilometer.

What features does Maruti Suzuki offer to address EV concerns with the e-Vitara?

Maruti Suzuki is offering a battery-as-a-service (BaaS) model, assured buyback programs, and a nationwide charging and service ecosystem for the e-Vitara.

When will Maruti Suzuki overcome production constraints for the e-Vitara?

Maruti Suzuki anticipates production constraints to ease around July, after which they plan to expand line capacity to better serve customers.

Home / Business and Economy / Maruti's EV Debut: Aggressive Price, Battery Swap

Maruti's EV Debut: Aggressive Price, Battery Swap

17 Feb

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Summary

e-Vitara enters India's EV market with competitive pricing.
Battery-as-a-service model and buyback assurance are key features.
Production constraints are expected until July, with dispatches underway.

Maruti's EV Debut: Aggressive Price, Battery Swap

Maruti Suzuki has launched its first electric passenger vehicle, the e-Vitara, entering India's EV market. The company is adopting a strategy combining aggressive pricing, a battery-as-a-service (BaaS) model, and a nationwide charging and service network. This initiative aims to overcome common barriers to electric vehicle adoption in a market where EV penetration has remained stagnant.

The e-Vitara features a 49 kWh battery pack and an introductory price of Rs 10.99 lakh, with an additional battery EMI of Rs 3.99 per kilometer. This pricing positions it competitively against other mid-SUVs, a segment that dominates Indian EV sales. Maruti Suzuki has also introduced an assured buyback program to address resale value concerns.