Martha Stewart Launches AI Home Intelligence App

Martha Stewart, at 84, has co-founded an AI-driven app called Hint, which promises to offer home intelligence to new homeowners. This venture follows her launch of the skincare brand Elm Biosciences last fall. The app, developed over five years, officially debuted this Wednesday, with a waitlist currently available.

Hint aggregates publicly available data about a user's home, including soil composition and appliance specifics, while also monitoring for better insurance rates. The app draws heavily on Stewart's extensive knowledge from her magazine articles, blogs, and her book, "Martha Stewart's Homekeeping Handbook."

Stewart's vision for a home organizer app dates back to the 1990s, inspired by her restoration project. While an early discussion with Kleiner Perkins found the concept too advanced for the time, she persisted, maintaining a list of desired app features. Hint was incubated at Montauk Capital and has secured $10 million in funding from investors like Slow Ventures and Tusk Venture Partners.

The app targets new homeowners who may be unfamiliar with their property's details, utilizing the wealth of public information available. Hint will be free at launch, with plans to generate revenue through referral fees from service providers and insurers. Stewart expressed enthusiasm for AI and its potential, reflecting her entrepreneurial spirit.