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Marriott Boosts 2026 Outlook on Strong Travel Demand
6 May
Summary
- Marriott International raised its 2026 room revenue growth forecast.
- Strong travel demand in the US is expected to drive bookings.
- RevPAR in US and Canada luxury properties saw a 6.8% increase.
Marriott International has elevated its 2026 revenue growth projections, citing a strong resurgence in U.S. travel demand. The hotel operator now anticipates revenue per available room (revPAR) to increase by 2% to 3% in 2026, an upward revision from its earlier forecast of 1.5% to 2.5%.
This optimistic outlook is supported by recent performance, with revPAR for Marriott's U.S. and Canada luxury properties climbing 6.8% in the first quarter. This growth is attributed to continued spending by affluent travelers.
U.S. hotels are also looking forward to an increase in international tourism, particularly with the upcoming FIFA World Cup in June and July. This sentiment follows positive reports from competitors like Hilton, which also indicated growth in room revenue and occupancy.
