Home / Business and Economy / Married Cofounders Leverage "Disagree and Commit" to Build Jewelry Startup Mejuri
Married Cofounders Leverage "Disagree and Commit" to Build Jewelry Startup Mejuri
16 Nov
Summary
- Noura Sakkijha and Majed Masad launched Mejuri jewelry company in 2013
- Couple uses Jeff Bezos' "disagree and commit" strategy to resolve disagreements
- Leveraging individual strengths has been key to growing the business
In November 2025, married cofounders Noura Sakkijha and Majed Masad are making waves with their successful jewelry company, Mejuri. The couple met in 2009 through mutual friends and were instantly drawn to each other's entrepreneurial drive. They got married two years later and launched Mejuri together in 2013, with Sakkijha as the CEO and Masad as the cofounder and president overseeing marketing, data, retail, merchandising, and real estate.
Working together as a married couple has presented some unique challenges, but Sakkijha and Masad have found ways to leverage their strengths and trust in each other. They apply Jeff Bezos' "disagree and commit" strategy to resolve disagreements, deferring to the person closest to the issue to make the final call. This approach has been crucial, especially during the early days of the business and the challenges of the pandemic and raising twins.
Sakkijha and Masad's complementary skills have been key to Mejuri's growth. Masad is detail-oriented, data-driven, and passionate about problem-solving and strategy, while Sakkijha excels in communication, decision-making, and emotional intelligence. This "divide and conquer" approach has helped them balance responsibilities at work and at home.
