Home / Business and Economy / Copra Crisis: Marico's Flagship Oil Faces Unprecedented Price Surge
Copra Crisis: Marico's Flagship Oil Faces Unprecedented Price Surge
24 Nov
Summary
- Copra prices, the key ingredient for Parachute oil, have surged over 120% in one year.
- This dramatic price increase is causing the most significant squeeze in Marico's history.
- Parachute oil contributes a substantial 36% to Marico's overall revenue.
The prices of copra, the dried coconut kernel essential for Marico's iconic Parachute oil, have experienced a dramatic surge, escalating by more than 120% within a single year. This sharp increase has created the most substantial financial squeeze Marico has faced in its history, posing a significant challenge to the company's operations and profitability.
Parachute oil, a staple in many Indian households and a product that has long driven Marico's sales, represents a critical 36% of the company's total revenue. The recent, unexpected spike in copra prices has therefore put considerable pressure on Marico's financial performance, leading to intense discussions within the company's leadership.
