Home / Business and Economy / Marico Acquires 60% Stake in Wellness Brand Cosmix
Marico Acquires 60% Stake in Wellness Brand Cosmix
5 Feb
Summary
- Marico acquired a 60% majority stake in D2C wellness brand Cosmix.
- The acquisition is valued at Rs 225 crore, valuing the startup at Rs 375 crore.
- Cosmix specializes in plant-based protein powders and functional superfood blends.
Marico recently secured a significant 60% majority stake in the direct-to-consumer wellness brand, Cosmix, in a transaction valued at Rs 226 crore. This acquisition positions Marico to capitalize on the increasing consumer demand for specialized health products, moving away from generic options. The deal values the burgeoning startup at approximately Rs 375 crore.
Founded in 2019 by Vibha Harish and Soorya Jagadish, Cosmix offers a diverse range of plant-based protein powders and functional superfood blends. The company has demonstrated strong growth, achieving profitability and expanding its product line to include items such as plant-protein pancake mixes and bars. Marico has also secured the right to acquire the remaining stake in Cosmix after fiscal year 2029, signaling a long-term investment strategy.
