Did LVMH sales increase in late 2025?

Yes, LVMH sales increased by 1% in the last three months of 2025, reaching £19.7 billion.

How did LVMH's profits perform in 2025?

Across the whole of 2025, LVMH's profits decreased by 9% to £15.5 billion.

What strategy is LVMH employing to revive sales?

LVMH is boosting investment in China, including opening new flagship stores in Shanghai and Beijing.

Home / Business and Economy / LVMH Sales Rise: Luxury Rebound Signals Hope

LVMH Sales Rise: Luxury Rebound Signals Hope

28 Jan

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Summary

LVMH sales increased 1% in late 2025, surpassing expectations.
Full-year 2025 profits declined 9% despite sales improvements.
The company is increasing investments in China for sales revival.

LVMH Sales Rise: Luxury Rebound Signals Hope

LVMH has offered a glimmer of hope for the luxury goods industry by reporting an increase in sales for the final three months of 2025. The conglomerate, which owns prestigious brands like Louis Vuitton and Dior, saw its sales climb by 1%, reaching £19.7 billion and surpassing forecasts of a slight decline.

However, the luxury giant's overall performance for 2025 showed a 1% drop in sales, leading to a 9% decrease in profits, which amounted to £15.5 billion. The critical fashion and leather goods division, a significant contributor to the business, experienced a 3% sales reduction.

In an effort to reinvigorate its sales figures, LVMH, led by French billionaire Bernard Arnault, has intensified its focus on the Chinese market. Recent strategic moves include the opening of a distinctive ship-shaped Louis Vuitton store in Shanghai and a new Dior flagship store in Beijing.